Role Brand Identity Design · Logo Design · Art Direction · Print & Promotional Design

In 2025, I helped establish the brand identity for Everlight Designs, a local startup specializing in permanent exterior lighting. Entering a market with several established competitors, the goal was to create an identity that would feel distinctive, modern, and energetic while still communicating the professionalism customers expect when investing in their homes.

The identity pairs a custom, fluid el mark with a vibrant color palette inspired by the filament of a traditional lightbulb and the versatility of permanent lighting. From the primary logo and lightbulb icon to typography, gradients, and supporting graphics, I developed a flexible visual language that could carry the brand across signage, print collateral, vehicles, apparel, and other customer touchpoints.

The result is a brand that feels bright and approachable without relying on the visual conventions of a traditional lighting company—giving a new business a distinct identity it could build from as it entered the market.