Role Campaign Identity · Art Direction · Graphic Design · Environmental Design · Photography

Beginning in 2024, Normal Public Library closed its main building for more than a year for an extensive renovation. Throughout the project, I contributed to the visual experience of the new space while helping communicate the changes to our community. As reopening approached, I developed a campaign designed to welcome longtime users back, introduce the renewed library to new audiences, and remind our community that NPL is there for every chapter of their lives.

Because I had established NPL's brand identity years earlier and continued to steward it throughout my time at the library, I wanted the campaign to feel fresh and celebratory without losing the character our community already knew. I expanded elements of the existing brand into a colorful campaign identity that could adapt across social media, email, invitations, environmental signage, apparel, bags, bookmarks, stickers, and other promotional materials.

Seeing the brand come to life throughout the renovated building was one of the most rewarding parts of the project. From wayfinding and environmental graphics to campaign materials and photography, the goal was to create a cohesive experience that felt unmistakably like NPL—familiar, but renewed for its next chapter.