Kid Market

Program Identity & Event Branding

Brand Identity Design · Illustration · Graphic Design · Environmental Design · Marketing Materials · Photography

  • Social Media IMG 1 View inside of kid market with balloons at the entrance
  • Social media image 2 kid market vendor shows painted rock products to kid shopper
  • Social Media IMG 3 Kid Market shoppers browse a vendor table
  • Social IMG 4 Kid Market shop owner opens their money box at the vendor table
  • Social IMG 5 Kid Market shoppers smile and point at a vendor display

Role Brand Identity Design · Illustration · Graphic Design · Environmental Design · Marketing Materials · Photography

Kid Market is an annual Normal Public Library program that gives kids ages 7–14 the opportunity to learn how to start and run their own businesses, culminating in a public Market Day where they put those skills into practice.

I developed a distinct identity for the program that feels youthful and imaginative without feeling overly childish. The logo combines playful letterforms with entrepreneurial imagery, supported by a flexible pattern of illustrated shapes and symbols. A bright but unexpected color palette gives the program its own personality while allowing it to live comfortably within the larger NPL brand.

The identity extends throughout the entire program experience, from promotional and informational materials to signage, lanyards, tote bags, event graphics, and photography. The result is a cohesive visual system that helps make Kid Market feel like something the young entrepreneurs can truly call their own.

For future entrepreneurs!

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