Normal Public Library

Rebrand & Brand Execution

  • Two library patrons smiling and holding library themed signs

  • Designer in front of mural

  • Corner of the library surrounded by bookshelves and floor cushions.

  • Two hands holding an orange library card

  • Line of bookshelves with multicolored signs

  • Normal Public Library canvas tote bag laying on a red and white checkered picnic blanket and a variety of fruit spilling out

  • Two women browsing books in NPL

  • Blue and tan canvas bag with NPL's logo sitting on a bright green chair next to a table with a stack of library books

  • Library employee chatting with a patron in front of a book shelf

  • Book shelves and people chatting

  • Hand holding a purple library card

  • Father and daughter playing in the Discovery Room

  • Book shelves and reading chairs

  • Library employee chatting with a patron at the main desk.

  • Child looking through a tub of prizes while library employee watches

  • Teen area of the library

In 2017, I joined Normal Public Library as their first graphic designer. They were in the midst of rebranding, and I was able to establish what is now the Normal Public Library brand.

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